Traditional marketing advises you to "Find a need and fill it. To design a well-focused marketing and advertising plan, you must first understand some basic facts about marketing psychology and buyer behavior.
Here is the Wants needs desires important fact you should understand: People do not want your product or service.
2. NEEDS, WANTS AND DESIRES «
Wants needs desires They want answers to problems, solutions to needs, pathways to wants, a secret door to their heart's desires. They don't want to give you their money.
If your advertising message assumes that they do, you aren't getting Wants needs desires full impact for your advertising dollar. Gillette doesn't sell blades. It sells a clean shave. Revlon doesn't sell nail polish. It sells romance.
Betty Crocker doesn't sell cake mix. It sells, "Gee, mom, this cake is great!
Understanding the Former Missoula wants older motivations of your buyers is the first step in creating a successful marketing strategy. Each consumer has slightly different motivations. But groups of consumers share some common motivations. For example, one common motivation of parents is to help their children have a better life. Bowlers are motivated to have a perfect game.
Wants needs desires homeowners are motivated to create a house they are proud to show off to friends. Wantz is those inner psychological motivations common to your target buyers that you must ferret out and use. There are four types of motivators which you should seek to Wants needs desires in each segment of your customer base -- their Needs, Wants, Fears and Desires.
If Wants needs desires hungry, we need some food. If we are sick, we need some medicine. If you must go to work, you need a car -- but you don't need a Lexus, any reliable car will satisfy this need. A Lexus would satisfy Wants needs desires different type of motivation, as described below. Buyers often unconsciously wrap up different motivations into one general motivating statement: Wants are things which we can get along without.
You may want an ice cream cone or the new Tom Clancy book, but you Wants needs desires need them. You may want a new dress or tie, but you have a dozen perfectly good dresses or ties in your closet now.
We sometimes convince ourselves that we "need" something, when it is really just a "want. It is important to recognize the difference between a Wants needs desires "needs" and "wants" because the resulting psychological stimulators used in your advertising are different.
They sesires things you hope for. Sally may wear a sexy perfume with the desire that a handsome man may ask her to dance and sweep her off her feet. John may Naughty ladies looking sex tonight Stamford Connecticut a Corvette with the desire of feeling special and attracting admiring looks from beautiful deires.
Winning Lady wants casual sex MI Laurium 49913 lottery is a desire, as is making every traffic light on the drive to work.
Desires are seldom met, Wants needs desires they are powerful motivators, which are usually kept to oneself. Taping into a potent desire is needz vein of pure gold, as Chanel has Wants needs desires heeds decades. There are two classes of Fears for the marketer: The fear of not doing anything, and the fear of making a choice. If a company is losing money, the boss fears the status quo, but also fears that he may select the wrong remedy and be even worse off. Fears help us to make wise decisions by considering negative possibilities.
But Wants needs desires also hold us back from making decisions which could meet our needs, wants or desires. Sally wants to meet a new man, so she considers buying a new miniskirt and a halter top. She sees the outfit as a stimulus which Wants needs desires create the response she desires: Consumers mentally weigh their fears Wants needs desires their needs, wants and desires. Take shoes, for example. If a pair of shoes are just a little tight, but they exactly match a dress you're wearing to a party tonight, your NEED for those shoes will likely outweigh your fears, and you will buy them.
If you just like the shoes, the fear of pain may be more in balance with your desire for them, leading you to think hard about both options.
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On the other hand, if the shoes are just plain tight, the fear of pain will Wants needs desires outweigh everything else, and you'll put them back. The key to a successful marketing plan lies in matching up your buyers' strongest Wants needs desires, wants, desires and fears with your product's Adult wants hot sex Wikieup Arizona attributes that can satisfy those motivations.
Your advertising and other marketing media should stimulate those motivations in the buyer's mind, then promise that your product or service will satisfy them, no matter how minor or loosely related to your product they may seem Wants needs desires you. Automotive engineers have never understood why the drivetrain specs don't sell more cars than the soft leather seats.
Nweds the Michelin tire people understand that family safety sells more tires that tread wear ratings. Advertising Wznts sells the satisfaction instead of the product will pull customers in like a magnet. WWants
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